about us

C SEED Entertainment Systems matches minimalistic design with impeccable craftsmanship to create leading-edge luxury electronics. This award-winning company was founded in 2009 by Alexander Swatek together with Jakob Odgaard and Jorn Sterup, two former Bang & Olufsen managers. It is headquartered in Vienna, Austria, with a branch office in Los Angeles, California.

the team

Alexander Swatek


Founder and partner Alexander Swatek has been in the professional display business for almost 20 years. He constantly looks for new inventions and improvements in today’s technology world. Alexander has filed up to now more than 10 patents in the field of display technology. He is also engaged in other technology companies as partner or member of the supervisory board.

Alexander is holding a bachelor degree of the Northwood University, FL.


Managing Partner

Managing Partner Jakob Odgaard is in his fifties and had a long career within high-end A/V producer Bang & Olufsen before joining C SEED. In the last 12 years before leaving B&O he headed up 5 subsidiaries around the world: Australia, Japan, Middle East, Central Europe and so called Expansion Markets. Extensive travelling during these years brought Jakob to B&O mono-brand stores in 36 countries on all continents.

Jakob has two masters: MBA and MMT (master in management of Technologi).



Sales Director

Sales Director Jorn Sterup is in his forties and has had a 20 year long career at Bang & Olufsen before joining C SEED. Jorn has during his time with Bang & Olufsen been responsible for sales and business development in more than 30 countries, and has been living as an expatriate in several countries for periods totaling 9 years. Jorn has in depth knowledge of different cultures and business environments from several parts of the world.